• Working with the BBH Los Angeles team, Google tasked us to create an icon for their new global entertainment platform – Google Play. This new service would unite Android Market, Google Music, and the Google eBookstore and be the brand’s first foray into movies. Our goal was to create a logo that harmoniously united the different product offerings and leaned into the realm of entertainment – all the while keeping true to Google’s brand heritage. This Google Play Logo and Branding was created for the global product launch, March 2012.
  • Working with Intentional Futures in Seattle, I was part of a team of creatives and strategists that developed the brand identity, collateral, short film, and in-depth product visualization for inBloom. inBloom is an exciting and ambitious educational tool and B2B product launch. It is an alliance of educators and state leaders, non-profit foundations, and instructional content and tool providers. The vision of that group was simple: create a resource that allows teachers to get a more complete picture of student progress so they can individualize instruction while saving time, effort and precious resources.
  • The ladies at CRYBABY Presents came to us to create a logo & brand identity as well as a website to house their multi-faceted lifestyle brand which included a concept pop-up retail store, an eponymous fashion label, an online store, and various other multi-media endeavors. The Los Angeles based label can be seen around town and is going strong with various collaborations and events.
  • January 2013, McDonald's Australia launched a fun app focused around the food that one consumes at McDonald's. In addition to tracking calories , the playful app also tells the story of where the ingredients themselves. We learn where the food comes from, we get to meet the farmers and the fishermen behind the gathering and learn about the freshness of the entire supply. This short film was created with the awesome team at DDB Australia to seed the wonderful, new app designed to make sure you are really having fun with your food. It was an exciting project to be part of, not only for its global reach, but to be a part of an influential and conscious effort towards better food awareness.
  • Collaborating with a talented team of creatives and animators at the design agency, Roger, Lifetime unleashes a disruptive on-air refresh July 2014. The package was cleverly based on the idea of "No-Rules".
  • An internal video, using the theme of transformation, was created to use to motivate and inspire the employees of the Coco-Cola Family of products.
  • A few years back, Camille decided to embrace her love of entertaining, food, and culinary skills, and meld it with her love of design. Wallflour was born. Developing her own Blogazine allowed Camille to create original content, host unique dinner parties and events, design letterpress packaging, sell her special micro-roasted spices and indulge in food styling and photography. Now Camille’s friends refer to her as “Martha Chu”. If only that was the case...
  • The legacy of Herman Miller speaks for itself. This homage to the iconic furniture brand was created for a convention interactive booth featuring furniture and product design. The layered and cropped advertisements and hints of architectural blueprints and schematics were a clean and sophisticated approach to conveying the heritage of Herman Miller and its continued relevance in the modern age.
  • The Pepsi Company of Brands was looking for concept boards for a green campaign. The initial concept was to have the bar code of products turn into a graphic message. This pitch direction took that concept and developed it into a world specific to the product and message by creating characters that harken back to the round, Pepsi logo mark.
  • Transform Weedmaps from a brand in Pot Culture to one that has the right to operate in Pop Culture. The marijuana industry is one of the fastest growing industries in the world. Recent legislation has made it the tech industry's darling and at the forefront of the tech world is weedmaps.com. Similar to how yelp operates for foodies and local businesses, weedmaps.com is the go-to .com for the weed lover. Weedmaps continues to be the leader among businesses and consumers thanks to the tireless efforts of the amazing creative team at Kessels Kramer, Los Angeles.